HAE Day is more than a celebration. It’s a day to recognize those living with a rare disease and the incredible journey it takes to get properly diagnosed.
For HAE Day 2021 we sent out PR boxes that contained paints so people could paint their hand and send us the picture. We used these pictures to create tshirts for those with rare diseases. It also led to the idea of this brochure that captured one individuals journey to diagnosis.
My role in the project: storyboarding, illustration, art direction, client presentation.
Not pictured: 6 other designs.
The client loved the concept so much that instead of doing one set of hands we incorporated everyone’s hands and broke it up into 7 groups.
