How do we help patients prepare so that they get the most out of their time with the doctor?

We created a series of Facebook ads that help drive users to a doctor discussion guide for Dupixent. During concepting, we thought to create an ad showcasing users utilizing their ‘wait time’ in a doctors office. However, we made a pivot after realizing that a lot of people are now turning to virtual visits rather than in-person visits. We thought this was a fresh twist on old classic.

My role in the project: storyboarding, illustration, art direction, client presentation.